Horizontal Markets
Website Application Development/Integration
Web applications that are built to be maintained — and made to talk properly to the systems already running your business.
The problem
A website is easy to buy and hard to own. Many businesses end up with something that looked good on the day it launched, cannot be updated without going back to whoever built it, and knows nothing about the accounting, stock or CRM systems that hold the actual data. So people re-key information between them, and the re-keying becomes the process.
The second failure is subtler. An application gets built around one supplier's platform or one developer's habits, and three years later the cost of changing anything — supplier, host, feature — is prohibitive. The site works, but you no longer control it.
How we help
- Web applications — bespoke tools that replace the spreadsheets and email chains a business has outgrown, built on ordinary, well-understood technology.
- Integration — connecting the site to accounting, stock, payment, CRM and internal systems so data is entered once and reconciles.
- Rescue and modernisation — taking on an application whose original developer has gone, documenting it, stabilising it and making it changeable again.
- Performance, accessibility and security — pages that load quickly, work for everyone, and do not leak data through a contact form.
- Handover — you get the source, the credentials and the documentation. If you want to move the work elsewhere, you can.
How we build
We favour standard technologies and simple structures over whatever framework is current, because the code has to be readable by whoever maintains it next. We build in small steps you can see working, so there is no long silence between commission and delivery. And we write down the decisions — why the integration works this way, what happens when the payment provider is down — because that knowledge is worth as much as the code.
Ownership is a deliverable. At the end of the work you should be able to hand the whole thing to another developer without asking us for anything.
Describe what it needs to do
Not the technology — the job. We will tell you what building it involves and roughly what it costs.